According to SHRED. co-founder, chairman and two-time Olympic Champ Ted Ligety, this partnership represents a new chapter in the brand’s growth and evolution. “Between our relaunch last winter, a fresh product collection that offers unrivaled performance, and the unique story behind our brand, SHRED. is now at an entirely new level,” Ligety explains. “And we’re excited to build on this even further by partnering with Lanctôt to distribute SHRED. throughout Canada. The company’s rich experience and stellar reputation will be invaluable as we continue to build on the incredible momentum that SHRED. is experiencing globally. We’re better positioned than ever to be the brand of choice for all snow and mountain bike retailers looking for a truly different product assortment that leverages innovative technology to boost confidence, performance, and fun.”
Lanctôt vice president Jean Cloutier echoes these sentiments. “Lanctôt is proud to take the reins for distributing SHRED. throughout Canada,” he explains. “We’re excited to introduce SHRED. to our specialty retailers. It’s such a unique brand and offers unparalleled technology—and given that Lanctôt specializes in premium technical brands, it’s the perfect addition to our family. With SHRED., we’re able to offer the most innovative eyewear and protection brand on the market.”
Prior to partnering with Lanctôt, SHRED. had worked closely with Elan Canada for the distribution of its products throughout the country. SHRED. said it will be working closely with Lanctôt to create a seamless transition, which is slated to be completed in early January.