The Big Gear Show, a new outdoor industry trade show focused on hardgoods, with an emphasis on paddling, cycling, climbing, and camping gear, announced the appointment of Lance Camisasca to be its bike show director.
Camisasca was Interbike’s show director from 1998 to 2008. He then served 10 years as president and founder of Lifeboat Events, LLC, which hosted the critically acclaimed PressCamp media events.
“Lance is an innovative and progressive leader. There is literally no one better than Lance to communicate our unique value proposition to the bike community and to welcome cycling products to our event. We’re so happy to have him,” commented Sutton Bacon co-founder of The Big Gear Show.
The Big Gear Show will be held in Salt Lake City’s Calvin L. Rampton Salt Palace Convention Center July 21-25, 2020. The show’s first three days will be reserved exclusively for retailer attendees, but uniquely the final day, Saturday, July 25, will be open to the general public.
“I was intrigued when hearing about The Big Gear Show staging in Salt Lake City next year,” said Camisasca. “After learning more about the dynamic team behind it, the NBDA’s endorsement and the exciting content strategy, I immediately knew I wanted to be a part of it. I am over the moon to be at the helm of the cycling segments and I am looking forward to engaging with the industry to create a meaningful and much needed national event.”
The Big Gear Show is presented in partnership with the National Bicycle Dealers Association (NBDA), which has endorsed the show as its official national trade show.
“The NBDA is thrilled to have Lance on board for The Big Gear Show,” said NBDA President Brandee Lepak. “His experience and connections in the bike community will only enhance the event. We are excited to watch this evolve over the coming months.”