CRM platform company Salesforce.com announced Salesforce1 for Retail, allowing retailers to leverage Mobile Clienteling and Salesforce Communities for Retail in order to enhance relationships with shoppers anytime, anywhere and on any device. In addition, salesforce.com global alliance partners Capgemini and PwC have joined the Salesforce1 for Retail ecosystem to develop innovative new retail solutions built on the Salesforce1 Platform.
With Salesforce1 for Retail, salesforce.com says it is delivering solutions for retailers that leverage the power of social, mobile and cloud. Now retailers can get to know their customers better than ever before—from understanding the way they like to shop to their favorite color and the products they’ve pinned to Pinterest—to personalize every aspect of the shopper’s experience—whether it’s in the store, on a web site or through a mobile app, says the company. “In the hyper-competitive retail world, Salesforce1 for Retail enables companies to build 1:1 relationships with shoppers across every channel, increase customer satisfaction and inspire new levels of brand loyalty,” says the company.
“The retail industry is undergoing massive disruption where brands that do not innovate will fail,” said Shelley Bransten, senior vice president of retail, salesforce.com. “With Salesforce1 for Retail, retailers can use the power of the Salesforce1 Platform to personalize the micro-moments that matter along each shopper’s journey as they blend the digital and physical worlds.”
Mobile Clienteling will empower sales associates with a 360-degree view of every customer, right at their fingertips—including their location, purchase history, shopping preferences, social profile and personal information such as anniversary dates and birthdays, says the company. With Mobile Clienteling, store associates will be able to instantly access a customer’s browsing history and past purchases right from an iPad, view a shopper’s social profile to make product recommendations and offer discounts based on what shoppers are pinning and tweeting about, create a virtual profile to track customers’ birthdays and anniversaries, and get up-to-the-minute information on inventory levels and product data right on a mobile device.
