Rumpl, the category leader in premium, technical blankets, announces the hiring of David Visnack as vice president of product and marketing and Ellyn Craven as vice president of finance. These additions round out Rumpl’s leadership team as the brand enters a period of key growth.
Visnack brings more than 20 years of product and marketing experience to help guide Rumpl’s long-term go-to-market strategy. Visnack served as chief marketing officer for hydration brand Silipint. Visnack previously was vice president of product across Helen of Troy’s brand portfolio, having served as vice president of marketing, product and e-commerce at Hydro Flask, prior to its 2016 acquisition by Helen of Troy.
“Rumpl is one of the most eye-catching brands in the outdoor and lifestyle categories. We are on a tear. The brand has caught the eye of a lot of people with its creative designs, brand and artist partnerships, and innovations in the material space,” Visnack said. “
Along with Visnack, Craven joins the Rumpl leadership team as vice president of finance. Craven brings more than two decades of finance experience to Rumpl. Nearly half of that comes from her time at Hydro Flask, where she was responsible for global financial reporting, budgeting and forecasting. Notably, she stewarded the financial operations of the consumer goods brand during the successful acquisition by Helen of Troy.
For more information on Rumpl, contact Senior Account Manager Ethan Peck at ethan.peck@rygr.us.
