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Monday, October 25, 2021

Rumpl Introduces Responsibly Sourced Merino Wool Blanket Collection

Rumpl expands its product offering with its first blanket designed exclusively for the home. The Merino SoftWool Blanket incorporates Rumpl’s material expertise and commitment to sustainability into a premium, in-home staple. The Merino SoftWool Blanket is available at www.rumpl.com and will be available later this month at www.nordstrom.com.

“Wool blankets don’t have to be itchy. The traditional itchy wool blanket is part of a boring, stagnant category that deserves a refresh,” said Wylie Robinson, CEO and founder of Rumpl. “We are directly addressing this with the Merino SoftWool Blanket, an incredibly soft, itch-free blanket that adds style and function to the bedroom or living room.”

Rumpl’s expansion into the home category with bedding and living décor styles demonstrates its commitment to offering consumers reliable, functional and sustainable options designed for cozy days at home.

The Merino SoftWool Blanket is Rumpl’s first offering made from 100 percent natural fibers with a 450 GSM blend of 50 percent responsibly sourced Australian Merino wool and 50 percent organic cotton, maintaining Rumpl’s standards of using sustainable and responsibly sourced materials.

The itch-free merino wool-blended blanket collection is available as a throw (MSRP $199), a queen ($379) and king (MSRP $429), and features a timeless, reversible design with arch or triangle detailing. It is available in four colorways including terracotta, sage, pacific and ash.

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