Royal Robbins announced a partnership with adventure travel brand MT Sobek whereby the outdoor apparel brand will tap into MT Sobek’s network of guides as brand ambassadors to test products, gather feedback and help develop new offerings for Royal Robbins customers. MT Sobek’s world-class adventure guides lead excursions across diverse climates and terrains to places all around North American and the world.
Royal Robbins said it will soon unveil Guide Picks into upcoming product collections.
“We’re excited to launch this multi-year partnership to help strengthen our expertise in this space and create the best outdoor clothing for our adventure-seeking customers,” said Michael Millenacker, president and CEO of Royal Robbins.
“At MT Sobek, we believe that life is an adventure and to experience it at its apex one must be prepared physically and mentally,” said Kimberly Daley, president and CEO of MT Sobek. “For more than 50 years, like Royal Robbins, we have built products that enable adventurers to immerse in the outdoors and throughout the world with confidence that they are prepared. Be it through the clothing they are outfitted in or the guides leading them on transformative journeys. Together, we aim to provide adventurers with gear and trips made sustainably and from the field up so that they may truly go anywhere and incorporate adventure into all aspects of life.”
