Royal Robbins’ Spring 2018 collection will feature 100% non-fluorinated Ec-0 DWR: an eco-friendly upgrade with the same waterproof performance features of its predecessor, says the company. Royal Robbins believes it is the first U.S. outdoor brand to eliminate the use of PFC-based DWR treatments by expanding the Ec-0 DWR collection to include all treated outerwear and pants.
The heritage apparel brand says it is eliminating fluorocarbon-based DWR treatments throughout its entire collection to combat the negative environmental effects of the toxic by-products that persist in the environment long after the manufacturing process. The earth-friendly outerwear and pant styles, dubbed Ec-0 DWR, are designed for milder climates with the functionality and versatility to go from town to trail.
“We are committed to Royal’s founding vision of environmental stewardship and social responsibility, first established with his introduction of clean climbing to the United States in 1967 with the Nutcracker climb,” said Michael Millenacker, CEO of Royal Robbins. “We’re excited to push our industry forward in reducing our environmental impact by sourcing only fluorocarbon-free DWR.”
“We are putting a stake in the ground. Royal and Liz set a foundation of sustainability and innovation that we continuously strive to build upon,” said Liz Braund, vice president of merchandising and design. “Eliminating the use of PFC-based DWR treatments is about leadership and about pushing the industry forward.”
Royal Robbins’ non-fluorinated Ec-0 DWR is available in four women’s and four men’s outerwear styles as well as several pants for both genders. All jackets feature the heritage brand’s “Go Everywhere” aesthetic and are embedded with key performance features like breathability and durability.
Pictured here is the The Oakham Waterproof Trench, $149.
