Rossignol Group announced John Segal will lead sales for the Dynastar and Lange brands in California and Nevada sales territory.
Segal is tasked with supporting retail partners in the territory while simultaneously driving sales and category growth for the Dynastar and Lange brands. His efforts will be bolstered by a renewed brand awareness for the brands, including product launches such as Lange’s first dedicated touring boot, the XT3 Tour, and Dynastar’s M-Line collection of freeride skis.
A graduate of the University of Vermont with 20 years of professional experience in ski and outdoor, Segal brings a lifelong passion for skiing, hands-on retail experience, and a wealth of regional and industry knowledge to his new role. Having worked as a professional boot-fitter and retail store manager, Segal transitioned to the commercial sales side of the industry in 2008 with brands such as Dalbello and Obermeyer. Most recently Segal represented a handful of winter sports brands including Kastle Skis and Scott Sports.
