Gear Cuts, a specialty video production company that creates ecommerce product videos for clients in the outdoor, cycling and snow sports markets, has released a new industry report that looks into the use of product videos in these markets. The report, which reviewed 15 companies of various sizes, 1000+ videos and 2400+ product pages found:
The average video length was 88.74 seconds long
77% of product videos include a spoken description explaining product features
“Product videos are an increasingly important part of a cohesive ecommerce strategy,” said Ron Rod, founder of Gear Cuts. “We wanted to create a report that looked at how product videos are currently being used across the industry. We have noticed across all markets that there has been an uptick in the use of product videos, and customers are relying more and more on these videos to make their online buying decisions.” As the direct-to-consumer, ecommerce channel increases in importance for apparel and equipment brands, video will play a crucial role in earning the customer’s dollars.
