Recreational Equipment, Inc. announced the launch of evrgrn, a new brand of gear “designed for socializing outdoors in comfort and style,” said the company.
Arriving just in time for summer, evrgrn serves up rocking camp chairs, backpacks that keep 24-packs cool, portable picnic tables, a tent specifically designed for stargazing, a squishable and dimmable lantern and a sleeping bag with leg and arm openings to be worn from campfire to bed. Available exclusively at REI stores and REI.com the brand launches with a total of 11 pieces of gear.
“At REI, we believe that an outdoor life is a life well lived, no matter where you are. evrgrn delivers on REI’s track record of quality and performance with thoughtfully designed and versatile gear so our members can focus on what matters most – having fun outside with friends,” said Nasahn Sheppard, divisional vice president of Product Design, REI Private Brands.
REI says the gear was designed after extensive customer research – tracking both macro-trends such as urbanization and micro-insights such as the campfire experience. The collection of gear, says REI, serves young people who view the outdoors as something that starts at their front door, is part of everyday life and is best experienced with friends and family.
The initial evrgrn line includes:
24 Pack Backpack Cooler – fits 24 12 oz. cans in its waterproof, insulated liner with shaped and padded shoulder straps for extra comfort ($75)
Crash Sack – lightweight, warm and soft sleeping bag you can wear around camp – bottom clips out of the way for walking around, arm holes let you grab what you need, and inside pockets to stash your stuff ($119)
Downtime Hammock – kick back with a couple of friends or stretch out solo – take it with you to the beach, park or campsite in its carry back with shoulder strap; includes everything you need for easy setup ($130)
Starry Night Tent – 90 x 60 in. floor sleeps two comfortably with an unobstructed moonroof for stargazing, while lightweight aluminum poles and waterproof fabric make for super-easy setup ($250)
Lowboy Lantern – hanging loop opens to attach to your tent or a tree branch, crush-proof silicon housing and rotating dimmer lets you set the mood so you can keep the good times going long after sunset ($35)
Picnic Table – foldable bamboo top elevates your outdoor feast and is easy to take to the beach, park or campsite in its carry bag with shoulder strap ($70)
Center Stage Rug – lightly padded, waterproof rug provides enough room for a gathering or for two to take a nap on the beach ($65)
Grounded Cushion – waterproof, abrasion resistant fabric features five inches of cushy goodness and two hidden drink sleeves so you can have the best seat in the house ($35)
Sum Tote – fully lined open top bag with zippered pockets and sturdy nylon handles is your everywhere gear hauler ($25)
