Balega Socks has been added to the Implus Corporation stable of brands, further Implus’ position and growth in the specialty run retail channel. The addition of the Balega brand to Implus is the first brand addition since Berkshire Partners’ investment in Implus in April.
Balega develops its entire product line at its South African production facility utilizing the American-made yarns. In partnering with Implus, Balega’s management team will continue to play a role in the company and will help to transition and merge the Balega brand into the Implus family of products. They will also target new opportunities for growth and development within the Specialty Running channel. Bert Pictor will continue as Senior Vice President, Chris Bevin will remain as Vice President of Sales, and Tanya Pictor will be the Vice President of Marketing.
“The addition of the Balega brand to the Implus family adds a top level product offering and opens up new channels as we solidify our position in the Specialty Running market,” said Todd Vore, President of Implus. “We’re grateful to have the Balega management team stay on board with our company so that we can benefit from their expertise and they can help us explore new opportunities.”
“With the operational and logistical resources that Implus provides – combined with Balega’s quality, innovative products and established relationships in the channel – we have the makings of a great partnership!” says Pictor,who is also founder of Balega.
