Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced it has named Stephen Nance and Corbin Biehler of the Colorado-based Freestone Sales Group as the company’s new sales reps for the Rocky Mountain Region.
Nance and Biehler have served as the principals of the Freestone Sales Group since the company’s inception in 2019, and each has extensive familiarity with Rab’s expanding line of products as well as personal relationships with Rab’s vast network of regional sales representatives. They will oversee sales in Colorado, New Mexico, Utah and Wyoming.
Prior to co-founding Freestone Sales Group in 2019, Nance spent six years managing the outdoor category at Colorado-based sales rep agency The Raven Workshop, representing Ibex Clothing and other outdoor brands. He also spent three years as a manager at Neptune Mountaineering, the celebrated outdoor specialty shop in Boulder, Colo., where he became familiar with Rab’s line of products.
Prior to co-founding Freestone Sales Group with Nance, Biehler spent more than six years as a sales representative for California-based Intermountain Trading Company Inc., representing brands such as KÜHL, Earthwell and ULU Footwear over seven states.
The addition of Nance and Biehler indicate an ambitious year ahead for Rab, which also named Ryan Krusemark as the company’s first-ever national sales manager in December.