PrimaLoft Inc., a global leader in advanced material technology, takes another step forward on its “Relentlessly Responsible” mission with the introduction of PrimaLoft Insulation with Ocean Bound Plastic. The innovation uses at-risk plastic collected near coastlines to create high-performance insulation, preventing plastic waste from reaching the ocean. Helly Hansen and Isbjörn of Sweden will be the first brands to use the new insulation in FW23 collections.
PrimaLoft Insulation with Ocean Bound Plastic is a high-performance insulation made from 100 percent post-consumer recycled content, with 60 percent of that recycled material coming from plastic bottles sourced within a 50-kilometer/30 miles radius of coastal areas. Sourcing at-risk plastic before it reaches the ocean preserves its ability to be made into high-quality PrimaLoft insulation while preventing it from contaminating marine environments.
The process is certified by OceanCycle, a social enterprise focused on preventing ocean plastic pollution and improving livelihoods in coastal communities through certification and direct social interventions. OceanCycle certification provides independent, third-party verification that ensures the material’s proximity to coastlines, ethical sourcing and end-to-end traceability – documented from collection through to manufacturing.
PrimaLoft’s Relentlessly Responsible mission is to elevate performance and sustainability through innovation.
“Our latest development is an important solution for both the environment and the recycling supply chain,” said Tara Maurer-Mackay, SVP of product strategy. “The quality of plastic quickly degrades once it’s exposed to the elements in ocean water, making it unusable for most recycling efforts. By capturing plastic waste before it can reach the ocean, we’re able to use the material to create products that offer our brand partners and consumers the best mix of performance and versatility with a reduced environmental impact.”
PrimaLoft Insulation with Ocean Bound Plastic features the performance benefits PrimaLoft including lightweight thermal performance in dry and wet conditions, convenient packability, and long-lasting durability.
This Fall/Winter season 2023, Helly Hansen and Isbjörn of Sweden will be the first to debut styles using PrimaLoft Insulation with Ocean Bound Plastic.
For more information, visit stage.primaloft.com
