Fleet Feet Sports officially launched its “Power of Running” campaign this week to all 150 stores across the United States. The campaign enables stores to customize it to their store, community and charitable inclinations. Stores will bring the campaign to life utilizing consistent assets and tools supporting the effort, while also incorporating local imagery and messaging.
The campaign includes:
Run Happy Power Hour: Created with Brooks Running and exclusive to Fleet Feet Sports, this event asks the question, “Which store can log the highest number of miles together in one hour?”
Recess Run: An new and unique event, done in partnership with Throwback Fitness, which incorporates elementary school-type games into a new take on the traditional “fun run.”
The Power of Running to Inspire: A national nomination contest sponsored by Mizuno that will recognize runners and extraordinary community or personal impacts resulting from those runners’ efforts or stories.
Pop-up banner: Each store utilized customized pop-up banners to showcase their local impact utilizing their numbers/results from 2014.
Power wall: Each store will focus on in-store merchandising via the “Power Wall,” which showcases vendor partners and creates a compelling destination wall (image from Fleet Feet Sports Pittsburgh).
Run Happy Power Hour: Stores will go head-to-head over the two months to see which location and community can log the highest amount of miles together in one hour.
Table Top: Each store will participate in The Power of Running For Good with vendor partner support. A portion of the proceeds from the sale of select product will go to the store’s local charity of choice.
