Outdoor Research Adds Midwest Representation

Outdoor Research this month added Midwest Outdoor Sales, a sales agency representing the brand in the Midwest territory. Emily Rach, Jeff Reimann and their sales team will represent Outdoor Research in Missouri, Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Iowa and Nebraska.

Co-Owners Rach and Reimann bring a combined 40 years of experience working in the outdoor industry. Together they have built a successful agency that represents premier brands in the industry, including Cascade Designs, Osprey, Yakima and Terramar Sports.

“The Midwest Outdoor Sales team has a wealth of experience navigating the outdoor market in the Midwest and have the keen ability to bring the brand, its retail partners and consumers together in the marketplace,” said Michael O’Connell, senior sales manager for Outdoor Research. “We’re excited to have them bring their knowledge and talent to representing Outdoor Research in this key territory.”

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The Midwest Outdoor team also includes associate representatives Jordan Gardner, Nic Dobbs and Matt McKinney. The entire team is extremely active in their outdoor pursuits and can be found biking, camping, paddling, skiing and ice climbing throughout the diverse Upper Midwest.

Rach, agency principal, can be reached at emily@midwestoutdoorsales.com and Reimann, agency principal, can be reached at jeff@midwestoutdoorsales.com.