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Sunday, June 20, 2021

OutDoor by ISPO 2021 Rescheduled; Will be Online, On-site

OutDoor by ISPO 2021 is rescheduling its annual July event to the fall. From October 5-7, Europe’s largest industry platform for the outdoors industry will take place online and on-site as a Global Summit Edition.

The event will focus on personal meeting, specialist exchange and the forging of new business relationships. There also will be curated areas for brand presentation.

“In the wake of the current developments in connection with the coronavirus pandemic, OutDoor by ISPO 2021 would not be guaranteed to take place on the planned date in July. Based on the necessary caution and with the required pragmatism, we have therefore decided, together with the European Outdoor Group (EOG), to move the event to fall at an early stage,” said Klaus Dittrich, Chairman and CEO of Messe München. “We are also planning both physical and digital elements in order to be able to react as flexibly as possible to all eventualities.”

Given that the order season already ended at the chosen time, OutDoor by ISPO 2021 will take place as a Global Summit Edition. The goal is an on-site industry meeting at the Munich exhibition center with digital extension that offers everyone involved enough space for exchange, inspiration and information.

Recommended actions for the industry include:

  • What are the current developments in the field of circular economy?
  • What due diligence must a company fulfill in connection with supply chain legislation?
  • What are the effects and significance of the prevailing outdoor trends and the increased demand in urban areas?
  • What extent does a consistent, meaningful and sustainable brand orientation influence corporate strategies, brand and product developments and employer branding?

Participants can expect answers to these and similar questions, as well as recommendations and guidelines for their own actions as part of the conference program. In addition to being able to participate in the conference, companies will have the opportunity to present specific brands in the event space.

A central component of the program will be the European Outdoor Summit, which is being integrated into OutDoor by ISPO for the first time.

Mark Held, President of the European Outdoor Group, organizer of the summit, said, “With the combination, we are bundling our expertise in the area of trade fair and conference organization and concentrating our capacities. Together we will create a trend-setting industry meeting with the highest level of added value for everyone involved under the current circumstances.”

Exhibitors and visitors will be provided with more information here.

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