Old Toledo Launches Teflon Brand Apparel Line

DuPont Fluoropolymer Solutions and Old Toledo Brands have launched DuPont Teflon brand apparel, a new line of clothing, which extends the Teflon brand beyond an ingredient textile finish. The Teflon brand apparel collection includes pants, shirts, fleece and jackets.

The new menswear collection of Teflon brand apparel will be launched on Amazon.com and sold by other retailers. There are plans to expand into other categories including uniforms, women’s and kids’ apparel, and home textile products.

“Teflon brand apparel has a built-in technology that creates a molecular shield around the fibers,” said Marc Kaufman, chief executive officer of Old Toledo Brands. “This provides an invisible force field for the fabric to protect against spills, dirt and stains.”

The Teflon brand has been in the textile market since the early 1960s, communicating the benefit of repellency and ease of care. Recent consumer research indicates that more than 75 percent of shoppers found the Teflon brand apparel concept appealing and were willing to pay more for these garments, according to the company.

“This line will provide consumers with easy-to-care for clothing that does not compromise the look, color or breathability of the fabric and meets the Teflon brand promise,” said Ella Rabil, Teflon brand licensing manager.

Old Toledo Brands, Inc. manufactures workwear for private label customers that include Sears Craftsman, Blains Farm & Fleet and Mills Fleet Farm.

For more information on other Teflon brand licensing opportunities, visit www.teflon.com/licensing.

Top Photo: Mens LS Brawny Plaid Flannel, SRP $39.99

 Duck Jacket w/Cord Collar, SRP $99.99