Announced separately this week, Craghoppers, the U.K.-based outdoor apparel company, and sock brand Goodhew have joined Grassroots Outdoor Alliance as vendor partners. Goodhew’s sister brand, Sockwell, has also joined the outdoor specialty buying group.
“We’re really excited about becoming a vendor partner with the Grassroots Outdoor Alliance,” said Craghoppers North America CEO Lindsey Hayes. “GOA is a driving force in outdoor specialty and a consistent advocate for sustainable business practices and outdoor ethics, and we’re looking forward to a long, fruitful relationship.”
Created more than 40 years ago in the United Kingdom Craghoppers is part of the family-owned Regatta Group with 20,000 stores in 30 countries. Goodhew creates lifestyle socks with modern patterns, each pair offering a package of natural materials, and products crafted in the USA. Sockwell offers compression and relaxed fit diabetic socks with modern styles and colors. All Sockwell series are crafted in the USA, of homegrown, superfine merino wool (cashmerino), and bamboo.
Grassroots provides purchasing, networking and other services to 52 independently owned outdoor specialty retailers operating more than 100 stores across the country.
