Riding the current wave of protests and marchers, Outdoor Retailer, Outdoor Industry Association (OIA), The Conservation Alliance and Outdoor Alliance will host a march to the Utah State Capitol to “celebrate public lands” on day two (Thursday, July 27) at Outdoor Retailer Summer Market. The “This Land is Our Land” march will convene in the South Plaza of the Salt Palace Convention Center at 4:30 p.m. and will proceed along a designated route to the Utah State Capitol.
The march Confirmed route information will be available soon. The walk to the Capitol is expected to take approximately 30-45 minutes. At the Capitol, industry leaders and experts will hold a 45-minute rally to raise issues that spark further public lands discussion and action. Speakers include Utah tribal leaders, outdoor industry leaders, athletes and policy makers. All show attendees as well as interested citizens are welcome to attend. All march participants are asked to abide by the established Code of Conduct.
The show will remain open for normal business for those attendees wishing to conduct meetings. The show floor will close at its standard time of 6:00 p.m.
“The This Land is Our Land march at summer Outdoor Retailer spotlights that public lands across America are truly the foundation of the outdoor industry, providing incredible landscapes and waterways for people to come together and experience the awe of the outdoors,” said Amy Roberts, OIA executive director. “We aim to communicate that America’s national treasures require investment and effective management today and for generations to come—and they must remain accessible for all Americans.”