Oboz Hits CDT with the CDTC

Oboz, a trail footwear brand, is teaming up with the Continental Divide Trail Coalition and thru-hiker and author of “The Unlikely Thru-Hiker: An Appalachian Trail Journey,” Derick Lugo for the coming thru-hike season.

In addition to supporting Lugo on his thru-hike of the CDT and sponsoring this year’s Continental Divide Trail Coalition’s Trail Days, the company plans multiple initiatives related to the trail this year.

“With a trailhead only about an hour from our office, the CDT holds a special place for us,” said Regan Betts, Oboz Footwear Marketing Manager. “We hope that our support of the trail will ensure thru-hikers, section hikers, and day hikers can continue to enjoy its majesty and challenges each year.”

Oboz is the title sponsor of the Continental Divide Trail Coalition’s Trail Days, April 22-24, in Silver City, New Mexico. The three-day event features guest speakers, a gear expo, community hikes, and a conservation celebration in partnership with Gila Earth Day on April 23. Oboz will provide O-Fit insoles and footwear support to thru-hikers and will sponsor Lugo’s attendance at the event.

Lugo, an Oboz ambassador, is thru-hiking the CDT this season and has timed his hike to attend Trail Days. Along with providing Lugo with its Sawtooth X boots for his hike, Oboz will send a videographer with him for several sections of the trail. Lugo will provide trail updates via Oboz social channels and appear at Oboz events and retailers on some of his “zero days.” (Days when a hiker doesn’t gain any mileage towards the end of the trail.)

Last year, Oboz began section hiking the CDT. The company provides employees paid time off, gear, and trip planning support to participate in the program. It plans to complete the Montana section of the trail by the end of this year and the complete trail in the next five years.

To learn more about Lugo, his book, and follow Mr. Fabulous’ progress on the CDT visit www.dericklugo.com and follow him on Instagram (@dericklugo) and Twitter (@derick_lugo).

To learn more about Oboz and its line of hiking and lifestyle footwear visit www.obozfootwear.com.