Oboz footwear brand has been planting a tree for each pair of boots it has sold since 2007. To date, the Bozeman, Montana-based brand has planted more than 3.5 million trees through its partnership with Trees for the Future.
This month, Oboz will plant two trees for every pair of boots tried on, and three trees total for every boot tried on and sold at participating dealers. Oboz also will plant an additional two trees for every boot sold at Obozfootwear.com through April 30.
“We are firm believers that we should celebrate and take care of our earth every day, not just on April 22nd,” said Rich Hohne, Director of Brand + Consumer Experience. “We’ve been planting a tree for every pair sold before it was en vogue and with our dealers’ help, we hope to eclipse the 4-million-tree mark by early summer.”
Last year, Oboz expanded its partnership with Trees for the Future (www.trees.org) with the Tabora Forest Garden Project in Tanzania, Africa. The four-year project plants specific types of trees that can positively change families’ lives. These “Forest Gardens” consist of thousands of trees that provide families with food sources, livestock feed, products to sell and on average, increase annual incomes by 400 percent over four years.
To learn more about and keep up to date on the Tabora Forest Garden Project and find an Oboz retailer participating in the Two More Trees program for the month of April, visit https://obozfootwear.com/en-us/two-more-trees.