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Sunday, June 20, 2021

Oberalp North America Names Sales & Marketing Director

Oberalp North America – which operates the Salewa, Dynafit, Wild Country, Pomoca, and Evolv brands in Canada and the United States – has promoted Ross Herr to Sales and Marketing Director. Also, Evan Horenovsky was named Supply Chain and Operations Manager.

“Our business continues to expand at an impressive pace. Ross has been a key contributor to the growth of our brands and positioning them for current and future success,“ said Drew Saunders, Oberalp North America Country Manager. “We have built an outstanding team at Oberalp, and we’re thrilled our team members are developing and advancing their careers with us as we grow.”

Herr was promoted to Sales and Marketing Director after five years with the company in sales and marketing management. He has built a strong sales force, established great relationships with dealers and key accounts and worked effectively with international brand and product management to deliver exceptional products and marketing support for the North American market.

Herr led the sales and marketing of Salewa, Dynafit, Wild Country, and Pomoca in his prior role, and moving forward he will lead sales management for Evolv, in close coordination with the brand and National Sales Manager Jacob Jeffries.

Horenovsky will oversee the demand planning, supply chain and operations of the business. He also has been with the company for five years, most recently in the role of Senior Supply Chain Analyst.

The company also promoted several other key contributors in the past six months. Steve Goddard was named Key Account Manager, Michael Casarrubia was named Community Marketing Lead, and Connor Miles was promoted to Customer Service Supervisor. Oberalp North America is a wholly owned subsidiary of the Oberalp Group––an international house of brands headquartered in the Dolomites in Bolzano, Italy, with global operations. Oberalp North America handles the sales, marketing, operations, distribution, and customer service functions in the U.S. and Canada for five premier mountain sports brands within the Oberalp Group––Salewa, Dynafit, Wild Country, Pomoca, and Evolv.

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