The National Park Service announced that the centerpiece of its 2016 Centennial will be a broad public engagement campaign to reintroduce the national parks and the work of the National Park Service to a new generation of Americans, inviting them to visit and get involved. The two-year effort will begin in 2015 and run throughout the National Park Service’s 100th anniversary year in 2016.
Plans for the campaign, entitled “Find Your Park,” are underway in collaboration with the National Park Foundation, the official nonprofit partner of the National Park Service.
The National Park Service and the National Park Foundation will team up with partners to produce programs, events and activities that will drive broad awareness, deepen engagement, and increase support for America’s national parks, the work of the National Park Service, and its partners
In addition to making all 401 national parks go-to destinations, the campaign will highlight the historic preservation and outdoor recreation work the National Park Service does with communities across the country and the value it brings to Americans every day.
“We are excited to use the Centennial to invite every American to get to know their national parks and to understand how our one hundred years of conservation experience translates into on-the-ground revitalization projects in their neighborhoods,” said National Park Service Director Jonathan B. Jarvis. “Our campaign will encourage Americans to ‘Find Your Park’ – to discover a personal connection to a place or a story that provides inspiration or enjoyment, and to then join us in our second century of stewardship of America’s most treasured places.”