Norrøna Invests in US with Addition of 3 Leading Sales Agencies

Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, strengthens its U.S. sales team with the establishment of three key regional partners, Summit Sales NW in the Pacific Northwest, Black Dog Sales Group in the Rocky Mountains and Intermountain West, and Bluebird Sales Group in the Northeast.

Summit Sales NW has a storied tenure as a bedrock outdoor industry independent sales agency. Based in the Pacific Northwest, the agency is led by Kris Stahl and Rob Birzell and represents Osprey, Scarpa, Cascade Designs, G3 and The Landmark Project in addition to Norrøna.

Norrøna tapped industry veteran and Black Dog Sales principal, Ian Decker, as Rocky Mountain and Intermountain West sales representative in October 2020. Decker and Black Dog Sales Group have proven track records of taking industry-leading brands to the next level in the Rocky Mountains and Intermountain West. Black Dog Sales Group also represents AKU, Stereo Skis and Tread Labs.

Representing Norrøna in the Northeast, Bluebird Sales Group is led by David Nihan, a passionate skier and biker with more than 15 years of successful sales experience. The group also represents outdoor brands, Fischer Skis, Julbo, Komperdell and G-Form.

New and existing retail partners are encouraged to reach out to the sales team for support:

Pacific Northwest – Kris Stahl at kris@summitsalesnw.com and Rob Birzell at rob@summitsalesnw.com

Rocky Mountains and Intermountain West – Ian Decker at ian@blackdogsalesgroup.com

Northeast – David Nihan at bluebirdsalesgroup@gmail.com

Key Accounts/General Inquiries/Business Development – Adam Chamberlain at chamberlain@norrona.no