Nite Ize, a manufacturer of solution-based products, named independent rep agency The Alpine Cowboy, to cover Arkansas, Louisiana, Oklahoma and Texas.
The Alpine Cowboy is led by husband and wife Stephanie and Koby Crooks, and specializes in specialty outdoor, bike, paddle sports, ski and sporting goods. For over 25 years, it has represented top outdoor brands at specialty outdoor retailers, including BioLite, Grayl, HydroFlask, Osprey, Scarpa and Yakima.
“Koby and Stephanie Crooks have a proven track record helping brands expand in the TALO region,” said Jay Getzel, senior director of sales, Nite Ize. “Adding The Alpine Cowboy to our existing roster of sales agencies furthers Nite Ize’s ability to engage with new retail partners in a key demographic. We look forward to continuing to grow the Nite Ize brand across the U.S.”
“I truly couldn’t be more excited to bring a new layer of depth and service to the already incredible business for which Nite Ize has long been known,” said Koby Crooks, principal at The Alpine Cowboy. “It’s a privilege to be working with such an incredible team of inventors and creators.”
Most recently, Nite Ize announced its partnership sales rep agencies including Action Sports (North Carolina) and Sanitas Sales Group (Colorado).
