Ruffwear, the leader in performance dog gear, has partnered with Dogs Active to manage distribution in Russia. Alexander Grinev, his wife, Sofia, and their team at Dogs Active have offered customers Ruffwear products at their Moscow-based store since 2013. They will now use their experience to help grow and support a network of Ruffwear retailers, bringing Ruffwear products to people around the country.
“Seven years ago in Germany I bought a set of Ruffwear’s Grip Trex boots for my dog,” says Alexander. “It was love at first sight.”
“This is a natural progression of our relationship with Dogs Active,” says Tripp Sickler, International Business Manager for Ruffwear. “Partnering with Alexander and Sofia will make it easier for people in Russia to find Ruffwear gear both online and at their local shops. Our new partner will help retailers achieve success with Ruffwear in a country where outdoor adventures, extreme weather conditions and dogs are a way of life.”
This partnership, combined with an exciting range of new Ruffwear products launching in Fall 2017 and Spring 2018, will make the world’s leading adventure dog brand more accessible globally.