Mystery Ranch has partnered with the shopping search engine Locally to enable their online customers to find its packs at nearby brick and mortar outdoor retailers. Locally, founded by retailers in the outdoor industry, assists an increasing number of shoppers who start their product research online, and then directs them to nearby stores where they can finalize their decision and make a purchase within their community.
“Mystery Ranch is excited to utilize Locally to connect our online customers with our retailers and set people up with the specific pack they want,” says, Alex Kutches, VP of Sales and Marketing, Mystery Ranch. “Since the brand began selling Mountain category packs in retailers two years ago, the priority has been to keep retailers stocked with product, but this often means certain styles are sold out on the MYSTERY RANCH website.”
Kutches adds, “We are invested in our retailers and we’d rather direct the sales to them, and Locally is the tool we needed to support our retailers and provide the online customer with specific information they need to make a well-educated purchase.”
“We’re thrilled that Mystery Ranch is launching Locally. Our customers really enjoy the 24/7 accessibility that’s provided by making our inventory visible to them online through Locally while still being able to complete their purchase in-store for the experience that only a trusted specialty outdoor store can provide.” says Bryan Wolf, Owner, Roads Rivers and Trails, a Mystery Ranch retailer located in Milford, Ohio.
