MTN DEW has launched Outdoor Grants, an initiative to award $200,000 to nonprofit organizations that champion the great outdoors.
Through the program, MTN DEW will provide 40 $5,000 grants to community organizations across the United States that have faced funding and volunteer participation challenges due to the pandemic. This effort is part of a long-term commitment to help more “heartlanders” access the great outdoors by helping to remove some barriers.
MTN DEW is teaming up with country music star and outdoor enthusiast Chase Rice to celebrate the launch and encourage consumers to apply and nominate their favorite local community nonprofits for an Outdoor Grant. Together, DEW and Rice produced a rendition of “America the Beautiful,” a timeless anthem that inspires the nation with its patriotic tribute to the country’s landscapes. The performance video is an ode to the Heartland where DEW Nation pursues its outdoor passions and the community organizations that preserve and protect it.
Rice’s intimate performance, driven by his love for the outdoors, premiered on YouTube and calls for fans to participate in the Outdoor Grants program. The video also includes a spotlight of local 2020 MTN DEW Outdoor Grants winners from last year’s inaugural program.
Both consumers and nonprofit organizations can submit nominations or directly apply for a $5,000 MTN DEW Outdoor Grant through November 8 at DEWOutdoorGrants.com. The submitted nonprofit organization must meet one of three project categories: outdoor conservation, outdoor participation, or outdoor access/infrastructure.
MTN DEW will reward the 40 organizations who best demonstrate their local community impact to preserving and protecting the outdoors through three judging categories: authenticity and creativity, local community impact, and influence on outdoor conservation or participation.
Submissions will be judged by a panel led by Rice, and the winning organizations will be announced in January.
Nominations and applications are open to all U.S. residents aged 18 and older and U.S. based 501(c)3 nonprofit organizations. Full rules and regulations can be found here.
