REI is launching a new community-supported public charity to harness the collective power of its 20 million members to fight for a more equitable and inclusive outdoor community.
For the first time in the co-op’s 83-year history, the REI Cooperative Action Fund will allow co-op members, employees and the public to contribute and provide financial support to a nationwide network of nonprofit organizations promoting justice, equity and belonging in the outdoors.
For its inaugural grantmaking, the Fund is investing an initial $1 million in 19 nonprofit partners aligned with the mission. As more people participate and contribute, the fund will scale this investment accordingly.
The new charity builds on the co-op’s decades of philanthropic commitment. To date, the co-op has invested more than $120 million in hundreds of nonprofit partners across the country.
“We believe connection to nature is fundamental for the health and well-being of all people and that time outside is a human right,” said Ben Steele, REI Chief Customer Officer. “As a community of millions of members, thousands of employees and hundreds of partners, we are uniquely positioned to drive meaningful change. Through the REI Cooperative Action Fund, we can harness the collective strength of the co-op to ensure that all people have their right to the outdoors protected.”
The fund is part of the co-op’s broader effort to advance racial equity, diversity and inclusion within REI and broader society. The Cooperative Action platform harnesses the collective strength and size of the co-op’s 20 million members and more than 15,000 employees, empowering them to fight for a more sustainable and equitable future for the planet and the people on it. REI invites everyone to participate in Cooperative Action by donating to the fund, voicing their support for legislation that impacts the outdoors through the Cooperative Action Network, and reducing their carbon footprint by purchasing and trading in used gear.
The Fund will focus on three specific grantmaking initiatives:
- Connecting more people outside – The fund will support outdoor-focused organizations led by and serving Black communities, Indigenous peoples, people of color, the LGBTQ+ community, people with physical disabilities and women.
- Creating more space outside – The Fund will support efforts to increase equitable access to the outdoors, with specific emphasis on community-led carbon reduction projects that bring environmental benefits closer to home for marginalized communities.
- Centering health outside –  The Fund will support efforts to strengthen and amplify scientific research, and support  Traditional Ecological Knowledge to demonstrate that time outside improves mental, physical and emotional health and well-being.
As an independent, 501(c)(3) organization, the fund will be led by its own board of directors with the support of a staff and compensated community advisors. REI will continue to invest more broadly in its local, national nonprofit partners through its annual philanthropic giving, while providing additional support for the fund’s operations and grantmaking.
In coming years, REI will wind down its private charity, the REI Foundation, and direct its $6 million to
As the REI Cooperative Action Fund looks to scale its investments and impact, REI members, employees and the public can support the Fund in numerous ways, including:
- Direct donation – As a community-supported public charity, REI members, employees and the public can make a one-time investment or set up recurring donations to the REI Cooperative Action Fund. All donations to the Fund are tax deductible.
- Making purchases with the REI Co-op World Elite Mastercard – This year, REI will donate up to $1 million to the REI Cooperative Action Fund on behalf of its cardmembers using the REI Co-op World Elite Mastercard.
- Gifting the outdoors with REI gift cards – From now until the end of the year, REI will donate $1 to the REI Cooperative Action Fund for every gift card purchased in an REI store, on com or on the REI shopping app.
- Purchasing products that give back – To celebrate the launch of the fund, REI has created a collection of products designed to benefit it. REI will donate 10 percent of sales of the collection to the REI Cooperative Action Fund.
- Recommending a grantee – As it continues to grow, the fund will look to support additional organizations aligned with its mission. REI members, employees and the public can recommend a potential grantee for funding.
