Mountain Equipment Partners with Cineplex on In-Store Experience

Cineplex Digital Media has partnered with Mountain Equipment Co-op to deliver an in-store digital signage solution designed to enhance and optimizes the retail experience. As part of the new partnership, CDM will work alongside MEC to also provide ongoing customer support as well as develop and maintain a content strategy.

CDM has installed an 86″ touch overlay screen in the ‘basecamp’ area of MEC’s flagship store in Toronto, ON, which opened in April 2019. The screen provides a touch interactive solution that allows customers to access information on products and upcoming events. Both new features are currently displayed at MEC’s new flagship store, with plans to expand to 20 additional MEC locations throughout Canada during the coming months.

“MEC exists to support people, to help them be active and enjoy the benefits of outdoor recreation,” said George Bevan, Director, Store Development, Mountain Equipment Co-op. “We’re thrilled that MEC’s new partnership with Cineplex Digital Media helps us deepen engagement with our members as they plan their next outdoor adventure.”

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