Life Time and the Sea Otter Classic announced additions to the speaker lineup intended to bring life to the theme of the inaugural Sea Otter Classic Summit executive event: Unlocking the New Business Landscape.
Iconic running industry leader Jim Weber, CEO of Brooks Running and author of “Running With Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack,” will deliver the closing keynote for the Summit. Weber will share how he led a passionate, focused team to compete with the dominant platform brands in athletic and outdoor.
“More than 20 years ago, we made a big bet that if we put the runner at the center of everything we do—delivering the product they need and then celebrating the many reasons they run — we could build a leading brand in run,” said Weber. “I am excited and honored to speak at Life Time’s Sea Otter Classic Summit to share Brooks’ journey and connect with other outdoor industry leaders who work every day to inspire others around the many positive benefits of a healthy, active outdoor lifestyle.”
Other speakers added to the Summit’s line up include:
Chris Walton and Anne Mezzenga, founders of Omnitalk, a retail podcast and news outlet that’s taken a leading position in retail journalism, track and analyze how tech innovations and experiential activations in the retail space continue to train our shared consumer. They’ll present their point-counterpoint format from the stage addressing the top five most impactful business headlines executives must consider through 2022.
Dirk Lueth, co-founder of Metaverse Upland (powered by blockchain technology) and co-author of a forthcoming book on the Metaverse economy, will lay out a vision and pathway for outdoor rec leaders to bridge to Web. 3.0.
Outdoor recreation leaders from the bike, outdoor, endurance and overland/RV categories will be resourced and inspired to grow their businesses while driving their brands to create positive impact at the inaugural Summit. These four categories of outdoor recreation share a consumer who will attend the Sea Otter Classic, which directly follows the Summit.
Registration for the Summit is open. Attendee numbers will be limited to ensure the most productive, in-person networking and learning possible. The Sea Otter Classic Summit takes place April 5-7 in Monterey, Calif., immediately prior to the Life Time Sea Otter Classic presented by Continental, and is presented by Life Time.
