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Tuesday, November 30, 2021

Montane Launches Branding, Sales, Marketing Initiatives in US

Constantly driving the trend in lightweight and breathable clothing and equipment designed for mountain adventure, British outdoor clothing brand Montane announced its latest brand initiative as the company named two North American organizations to manage its business programs in the United States.

Effective immediately, industry veteran Mike Downing of Boulder, Colorado, will assume the role of Country Manager for the United States, overseeing all wholesale, professional and direct sales for Montane’s apparel and equipment collection. Downing will work in conjunction with Denny, ink. of Jackson Hole, Wyoming, having been recruited as the brand’s PR agency, responsible for media relations, strategic communications counsel, and targeted community marketing.

The announcement comes as the company renews its commitment to the North American marketplace with a new brand position, visual identity and strategic sales programs.

“As we’ve evolved our premium product assortment within the active, lightweight apparel and equipment categories, our brand becomes even more relevant to the U.S. market,” said Gary Bryant, managing director for Montane. “We searched high and low for qualified partners that will help us establish a real presence of innovation and authenticity within our traditional markets while helping foster our development into new spaces. Both Downing and Denny, ink have a proven history of building successful brands in the US, and we’re excited to have them join the Montane team in this next phase of our growth.”

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