Marmot is returning to its roots by revamping the original Marmot Research Team, and redefining what it means to test and evaluate its gear across a range of users.
In 1971 the Marmot Mountain Club was founded by University of California at Santa Cruz students Eric Reynolds and Dave Huntley, who started making their own gear after being unable to find the products they needed for tackling Alaskan glaciers and bagging peaks in Colorado.
The Marmot Research Team is a modern revamp of the Marmot product testing program that started as a gathering of like-minded adventurers who were in their element in the elements. They relied on real-time feedback to fine-tune the home-spun down parkas and sleeping bags that would don the Marmot Mountain Works logo.
Fast-forward 50 years, and the Marmot Research Team is taking hold in 2022 using the same concept – conceptualizing and prototype testing the future of adventure gear on users who span the range of elite professionals to enthusiasts.
This real-life feedback ensures that anyone who throws a Marmot-logoed piece of apparel on their back or into their pack is best-equipped to tackle whatever the world throws at them.
At its core, the Marmot Research Team is designed to test gear to the extremes and to evaluate real-world possibilities of pie-in-the-sky concepts that could change the landscape of outdoor technical gear for the future.
“We want to share with consumers the story behind the product,” said Jeff Brandon, brand manager for Marmot. “The jacket that they’re buying — there’s a lot of intention, time, and effort spent in creating this piece, both in the lab and in the real world by general users and athletes alike.”
The MARMOT RESEARCH TEAM patches will pop up again Moab, Utah to Muir Valley, Kentucky, and that group-think ethos first envisioned by Reynolds and Huntley a half-century ago is very much alive.
More information on Marmot, visit https://bit.ly/MarmotResearchTeam
