Today, Mad Jack Outdoor and ExtremeMist announced their partnership centered on amplifying the personal cooling system company’s online sales. ExtremeMist, based in Scottsdale, Ariz., manufactures a line of personal cooling systems including misting systems, hydration packs and waist packs. All designed to keep the avid outdoor enthusiast cooled.
“Mad Jack Outdoor has a unique formula for building younger, innovative brands online presence in the outdoor space,” said Ron Laikind, CEO and founder of ExtremeMist “It was a no-brainer to partner them, as both companies embrace innovation, entrepreneurial spirit and turn their nose to the status quo.”
The Mad Jack Outdoor online marketplace utilizing a three-pronged approach, this marketplace model enables new brands — that are fresh off of Kickstarter or new to the market — to reach customers outside of the traditional, slow-to-adopt channels. Simultaneously, the marketplace works with independent specialty retailers to showcase their overstocked or out of season brands at a discounted rate and gives shoppers the opportunity to access the entire product catalogs of veteran brands.
“When a potential brand comes to you, that was born out of trekking 1,000 through the Sahara, you take notice” said Ricardo, co-founder of Mad Jack Outdoors.
