After heading LOWA for more than 25 years, Werner Riethmann will gradually begin to withdraw from daily business operations next year. Effective 1 January 2019, Alexander Nicolai (pictured) will assume leadership of the company’s operative business activities as the new chief executive officer.
Riethmann reportedly will stay on to advise the new management team for two more years. In particular, he will focus on such selected strategic business areas as sourcing, production strategy, in addition to sales issues related to the subsidiaries LOWA Switzerland and LOWA USA.
Moving forward, Nicolai will directly oversee the areas of development, marketing, supply chain, production and logistics.
The two other key members of LOWA’s new management team will be the authorized officers (referred to as Prokuristen in Germany) Rudolf Limmer and Matthias Wanner. In his role as chief financial officer, Limmer will oversee the company’s finance, HR and IT departments.
Wanner will be promoted from the position of sales director Germany to chief sales officer.
