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Sunday, May 9, 2021

LINE Skis and Full Tilt Boots Hires New Brand Director

LINE skis and Full Tilt Boots have hired outdoor industry veteran Steven Hartl as Brand Director. He will be tasked with bringing the iconic products and messages to market.

The position is a hybrid sales and marketing role that oversees all things LINE and Full Tilt Boots. Working with product development, graphic design, marketing and sales at a global level, the Brand Director strives to make sure all aspects are aligned to carry out and execute the overarching brand vision for the future.

As Brand Director, Hartl also will keep a finger on the pulse of the industry by identifying what LINE and Full Tilt fans want, and what they don’t know they want yet.

Hartl is a ski enthusiast with a professional penchant for helping brands and customers find pure joy and passion within the industry. Having worked in the outdoor industry for nearly 14 years with companies including Summit at Snoqualmie, Sturtevant’s, POW Inc., Outdoor Research and most recently as U.S. Sales Manager at LINE and Full Tilt for the past three years, Hartl has thrived at every level of the customer experience and is an asset to all aspects of a hardgoods organization.

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