Life is Good announced today the kickoff of its first-ever Life is Good Tour – an eight-week experience rallying communities nationwide to #GROWtheGood by focusing on the good in the world and supporting kids who need it most, says the company. Traveling in a custom designed Airstream trailer, the road trip, led by brothers and Life is Good founders Bert and John Jacobs, will visit more than 40 communities across America throughout fall 2015 to help people discover, embrace and spread optimism. The tour comes on the heels of the release of Life is Good: The Book: How to Live with Purpose and Enjoy the Ride (National Geographic Books).
During the road trip, Life is Good will help to raise over $1 million to support kids in need, partnering with organizations including Pencils of Promise, Share Our Strength’s Taste of the Nation for No Kid Hungry, Alex’s Lemonade Stand Foundation, St. Jude Children’s Research Hospital, Boys & Girls Club through the WorldVentures Foundation, The Hole in the Wall Gang Camp, Born This Way Foundation and Zac Brown’s Camp Southern Ground. In addition to charity events, the Life is Good Tour will visit schools, parks, beaches, sporting events and more, engaging the community in #GROWtheGood experiences including surprise concerts, interactive photo booths, fundraisers, group games, random acts of kindness, book signings and an 8-foot-tall Gratitude Jar filled over the course of the tour with messages of thanks. Official tour t-shirts and other merchandise will be for available for sale, with 100% of net profits going back to help kids who are overcoming the impact of violence, poverty and illness.
“After several years on the road, broke and about to give up on our t-shirt business, John and I had a realization that would forever change the course of our lives, and would ultimately ignite our brand,” said Bert Jacobs, Co-founder Life is Good. “The time we spent selling t-shirts across the country, out of our old minivan, allowed us to meet and connect with amazing people, some who had overcome incredible adversity. We realized that life isn’t easy, and life isn’t perfect — but life is good. Our fall road trip for optimism will be a chance to #GROWtheGood in the communities and connect with the people that gave us our start.”
“Life is Good is, and always has been, a purpose driven company,” said Life is Good Co-founder John Jacobs. “The tour is a continuation of our purpose: to affirm life and help kids in need. It’s about more than just monetary donations, it’s an opportunity for us to be on the ground, supporting and connecting with communities across the country, from donating musical instruments in New Orleans, to building a basketball court in Long Beach to sponsoring a run/walk through the San Francisco Zoo.”
The tour commences this week and will conclude late October in Boston. Some of the Tour stops include:
Los Angeles, CA
Santa Monica, CA
San Francisco, CA
Long Beach, CA
Dallas, TX
Austin, TX
New Orleans, LA
Denver, CO
South Bend, IN
Chicago, IL
Madison, WI
Kansas City, MO
Newtown, CT
Brooklyn, NY
New York, NY
Newport, RI
New Haven, CT
Foxborough, MA
Boston, MA
