The Lenzing Group, a global producer of wood-based specialty fibers, is celebrating a milestone, as the production of LENZING ECOVERO branded viscose fibers reaches more than 300,000 tons since the brand’s inception in 2017.
“As we celebrate our milestone of over 300,000 tons produced, we look forward to achieving even higher capacity in 2023 with the addition of a new site for LENZING ECOVERO fiber production,” said Caroline Ledl, head of product management textiles at Lenzing. “With the increase in LENZING ECOVERO capacity, our value
chain partners and brands can benefit from better fiber availability to support their sustainability targets at a very competitive cost. Through efficient supply chains and the support of our teams around the world, brands can keep the additional cost for transitioning from conventional viscose to eco-responsible viscose within a very small range.”
Lenzing uses sustainably managed wood sources and renewable electricity to produce LENZING ECOVERO fibers. The company’s sustainability efforts are recognized in the industry, as it took the top spot in Canopy’s 2022 Hot Button Ranking and Report which examined the performance of viscose producers in protecting endangered forests.
With production capacity in Austria, China and soon in Indonesia, LENZING ECOVERO is expanding its global footprint. This increase in production capacity comes at a moment as demand for eco-responsible fibers rises, driven by the growing preference for sustainability from consumers and brands.
This year, more than 500 brands have certified their products with Lenzing. Brands including Orta and Farm Rio have communicated their sustainability commitments by highlighting their use of LENZING ECOVERO fibers in promotion campaigns.
Other renowned brands which have used LENZING ECOVERO fibers in their collections include European fashion powerhouses Massimo Dutti, Lacoste, ba&sh, Zara, Mango, Tom Tailor and Lindex, denim brands American Eagle, Levi’s and Tommy Hilfiger, retail giants Kmart Australia, Target Australia, and Marks & Spencer, as well as brands such as Guess, Forever New, Shona Joy, Myntra, Calzedonia, Trenery, Arnhem, ELK, Mambo Australia and Mambo Surf De Luxe.
“When we first launched the LENZING ECOVERO brand, there were only a few suppliers and brands who started their sustainable viscose journey with us. Five years later, LENZING ECOVERO fibers are now available through hundreds of yarn spinners in all major textile markets and have found their way into countless brand collections,” said Harold Weghorst, VP of Global Marketing and Branding at Lenzing AG. “More and more brands choose LENZING ECOVERO not only for its strong sustainability credentials but for the traceability and transparency we stand for. As concerns about greenwashing across the value chain continue to grow, it is increasingly important for brands to be able to confidently make their good choices visible.”
