Never afraid to explore new ground and innovate, Kitsbow announces another step in its “Made to Order” journey: a renewed focus on inclusive sizing.
Taking advantage of its ability to design, cut and sew completely within its factory in Old Fort, North Carolina, Kitsbow has begun to offer a thoughtful, wider range of sizes and styles to meet every body’s needs.
Kitsbow continues its mission to make the most functional and comfortable cycling apparel on the market by building more inclusive and well-fitting clothing at both ends of the size spectrum.
Fit and design have always been a driving force behind Kitsbow’s innovation. Founder Zander Nosler started the company largely because he had trouble finding high quality gear that fit his frame. Now with Kitsbow’s ability to hand make their garments, continued research and development allows its team to make gear that fits all shapes and sizes.
And it’s not just about adding more sizes. Kitsbow’s first effort was the Icon Shirt, offered in six sizes but also in three different fits, for a total of 17 choices to find the perfect size match. Imagine gear in a full range of sizes from XXS to XXXXL, but also in a variety of lengths and fits.
In Kitsbow’s Lean Manufacturing Model, garments are Made to Order, meaning the size and fit wasn’t a pre-ordered guess at the beginning of the season. Instead, items are made specifically for the fit and function of the body that purchases it. This process eliminates the waste of unpurchased sizes and opens up more options and availability for folks who wear less common sizes.
The first styles to be offered in the new extended sizing are the Crew, V-Neck, and the Cyclone Tee, with plans to keep evaluating every style and expand sizes throughout its products.
For more information, visit kitsbow.com
