Kelty announced it is partnering with GetOutfitted (www.getoutfitted.com) to create an online source to rent camping and backpacking gear shipped directly to consumers’ doorsteps. Beginning this week, anyone interested in taking a camping or backpacking trip will be able to rent curated packages of Kelty items or choose individual items such as backpacks, tents, and sleeping bags. Complete camping packages start at $25 per day and include free shipping and returns.
Here’s how it works: A user selects a package or items and selects camping dates and GetOutfitted will deliver the gear to their doorstep at least one day prior to the trip. When done, the user puts the gear back in the box and uses the prepaid shipping label to send it back. Not sure what you need? GetOutfitted has a team of experts ready to answer questions by phone or online chat.
“The goal of this partnership is simple – accessibility,” said GetOutfitted Founder and CEO Julian Flores. “We want to make the outdoors more inclusive for people who want to participate, but are challenged by costs that may be outside their budgets and lack of storage space. By working in partnership with Kelty, we are providing the most durable and easy-to-use gear that is delivered directly to homes for best in class convenience.”
“This program changes how the industry entices new and less experienced consumers into getting outdoors,” says Kelty VP Brand + Innovation, Eric Greene. “Consumer trends are shifting towards shared resources and experiences, but so far, that trend hasn’t translated to the outdoor industry. By partnering with GetOutfitted, we bring Kelty Built gear to consumers who aren’t ready to purchase gear, are traveling and can’t bring their own items, or simply want to try out something new – and we know that GetOutfitted will provide the best rental experience possible.”
“This partnership positions Kelty and GetOutfitted on the leading edge of this new trend,” continued Greene. “The program satisfies both companies’ goals of disrupting the industry, using technology to lower the barriers to entry, and appealing to modern, young consumers.”
On a side note, the summer issue of Inside Outdoor magazine will include an in-depth analysis of the “sharing economy” and “collaborative consumptions” and their impact on traditional retail business models.
