Kahtoola has partnered with Terra PR as its North American public relations agency of record effective immediately. Brand communication efforts will focus on existing product awareness, new product launches and Kahtoola’s commitment to social and environmental responsibility.
“In 2019, we celebrated Kahtoola’s 20th anniversary and look forward to partnering with Terra to continue to share our brand’s rich history as well as some exciting new innovations in the months ahead,” said Danny Giovale, founder of Kahtoola. “Kahtoola creates reliable gear that makes the outdoors more accessible and rewarding. Since our inception, we’ve made a commitment to building superior products and supporting communities both near and far. Growing this integral element of our company’s foundation is key in our communications strategy with Terra.”
Founded in 1999, Kahtoola started in a small shop with one hand-built prototype at a time. From this humble beginning, the brand has developed a collection of reliable products from lightweight, flexible footwear traction systems to hiking crampons and running/hiking gaiters, allowing the end user to adventure in the most demanding conditions with an unparalleled level of security and performance.
“We’re thrilled to be selected as Kahtoola’s official PR partner,” said Alli Noland, director of everything at Terra PR. “Their commitment to superior products, inclusive company culture and social commitment aligns perfectly with our goals, and we look forward to helping spread the good word about Kahtoola.”