Joovy, a leader in premium juvenile, toy and sporting good products for young children, announced its national park collection in partnership with the National Park Foundation.
The collection, available at joovy.com, includes fun and educational products featuring endangered animals that live in national parks. Products include highchairs, walkers, tricycles and bikes, as well as interactive placemats for family mealtime, fact-based board books and plush toys that can help teach children empathy and emotional connections. Each purchase supports the National Park Foundation, which works to protect wildlife and park lands.
“As an industry-first collaboration, our goal is to create awareness and educate young children about endangered animals while supporting our great national parks,” said Rob Gardner, founder and CEO of Joovy. “We hope this will change how families look at everyday products. Connecting an endangered animal to something you use every day creates the opportunity to empower children and their families with empathy for these essential creatures.”
After going on many family trips to national parks, Gardner and his wife, Sarah, became inspired to support the national parks. “Not only did we get excited about the parks and what they meant to our family, but also about how we could inspire other families through Joovy products,” he said. “That’s why we developed this collection featuring endangered animals and the national parks they call home.”
The loveable animals come to life with endearing names and personas to build the relationship between the child and nature. Meet the first four endangered animals in this collection:
- Sol, the Southern Sea Otter, lives in forests of giant kelp off the coasts of Channel Islands National Park and Golden Gate National Recreation Area. This keystone species plays a crucial role in maintaining the habitat of many marine animals.
- Loosi, the Black-Footed Ferret, lives in the prairie grasslands in Badlands National Park and Wind Cave National Park. This animal had been on the endangered species list since its inception 55 years ago.
- Ben, the Sonoran Pronghorn, lives in the desert at Organ Pipe Cactus National Monument. Its primary challenge is the lack of space due to the construction of roads and fences.
- Brody, the Hawaiian Hoary Bat, lives in the trees of Haleakalã National Park and Hawaii Volcanoes National Park. This animal is a key to using fewer pesticides since they consume up to 6,000 insects a night.
For information about the national park collection, visit joovy.com.
For every product purchased from the national park collection, 5 percent of the purchase price will be donated to the National Park Foundation for a minimum commitment of $200,000 through this and other promotions by the end of 2021.