JanSport has launched its #LightenTheLoad campaign with a mission to connect Generation Z with resources to help them tackle potential mental health challenges research has shown their generation is facing.
The company is teaming up with mental health experts to host several Instagram Live sessions where young people can tune in to an open conversation around mental health issues that directly impact Gen Z.
Sessions will start in May and continue throughout the summer with topics including:
- May 6, 2020 – Isolation
- May 13, 2020 – Compassion Fatigue
- May 20, 2020 – Uncertainty
- May 27, 2020 – Family
For more information and updates on the campaign, visit jansport.com/lightentheload.
