ISPO Munich, a leading trade fair for sports, will take place in a purely digital format from February 1 to 5, 2021. With nearly seven weeks to go before the start of the event, many international brands have registered to present themselves and their products in the Expo Area.
In addition, participants can expect a comprehensive conference program, which will be dedicated to a different key topic each day: from innovations and creativity to digitalization and health to sustainability.
Industry giants such as Adidas Terrex, Gore, Mammut, icebreaker and YKK are showing their full trust by engaging fully as digital event partners. Further notable companies, associations and organizations from all areas of sports are lending their support, including Deutsche Sporthilfe, the European Championships Munich 2022, the European Outdoor Group and the World Federation of the Sporting Goods Industry.
In addition to the presentation of new collections and products in the Expo Area’s digital brand rooms, overarching topics and trends are the focus of the event: The coronavirus pandemic, in particular, has shown the growing importance of sports and outdoors in society and how they can help to overcome crises. The consequences and benefits for the industry will be presented, interpreted and discussed in the conference program.
Each day is dedicated to one overarching topic:
Among the top-class interdisciplinary speakers scheduled are representatives of the BMW Group, the Deutscher Industrieverband für Fitness und Gesundheit, from Microsoft, Nielsen Sports and YouTube, as well as top athletes, such as the Catalan ultramarathon runner and mountaineer Kilian Jornet.
For more information, a program overview is available with detailed information on the ISPO Munich website.