Premium, technical and truly sustainable outdoor kids wear brand, Isbjörn of Sweden has appointed Sandra Nielsen as E-Commerce Manager, who will join its team at the company headquarters in Stockholm.
The appointment comes as Isbjörn experiences strong growth in online sales, with its web shop growing by 150 percent year-over-year in 2020. Nielsen’s role will strengthen the company’s focus on direct-to-consumer sales, and she will manage digital analysis and daily e-commerce operations, website development and coordinating with Isbjörn’s digital partners including social influencers.
Nielsen’s previous experience includes online merchandising, managing projects and budgets, focusing on meeting expected goals and key performance indicators. She recently studied e-commerce over a two-year period to ensure she stays a step ahead in this fast-changing sector, learning new skills such as search engine marketing and search engine optimization.
Isbjörn benefits from recent digital investment, with its web shop’s innovative AI chatbot Bernard helping to reduce online returns by 50 percent. Nielsen’s appointment will help to build future digital innovation and success.