Scandinavian sustainable outdoor kidswear brand, Isbjörn of Sweden, is opening its webshop in the U.S. and Canada this month. This is the first time North American customers have been able to purchase Isbjörn products.
Founded by new mothers Maria Frykman and Camilla Schmidt in Stockholm back in 2005, Isbjörn has been committed to making the most technical, yet truly sustainable, outdoor clothing and accessories for children of all ages. The company’s “Green at Heart’’ promise to protect the planet children both live and play on, is reflected across its product range. Isbjörn of Sweden was the first children’s outdoor brand to become a bluesign system partner, with more than 90% of its range using bluesign certified materials.
“Reuse and Reduce” is top of Isbjörn’s agenda, with features such as grow cuffs, which add 3cm to arms and legs of garments, and clothing made from sustainable materials that are designed to last. Each product is made to grow with each child, before being handed down to younger siblings or friends to continue to long product lifecycle.
The U.S. webshop will also feature Isbjorn’s AI chatbot named Bernard, who has managed to reduce the brand’s European web returns by more than 50% since October 2019. Bernard will guide US customers through various sizes and garments, making the decision-making process straightforward and more accurate. Not being able to physically try on clothing prior to buying online has been a major problem for consumers, with many ordering several different sizes of the same garment and then returning the incorrect sizes. Isbjörn’s friend Bernard plays a crucial part in the company’s commitment to reducing returns, waste and energy.
Maria Frykman, Founder and CEO of Isbjörn of Sweden, commented: “As we receive so many enquiries from parents in North America, it’s fantastic to now be able to offer our products to customers in the US and Canada. It is definitely one of the most pivotal moments for our company, especially at a time when I believe humanity will change and being outdoors will be appreciated more than ever before.”
Maria continued: “Isbjörn is the antidote to fast fashion – we are a slow lifestyle brand and company. We’ve never compromised on using the best technical yet sustainable materials, such as Bionic Finish Eco, which does not release harmful fluorocarbons into the environment, and PrimaLoft Insulation Eco, made from post-consumer recycled content. We’re looking forward to building long term relationships with our new North American customers, while ensuring young outdoor adventurers experience the most durable and sustainable outdoor gear. They can enjoy skiing and exploring nature in safety and comfort, while looking pretty stylish too.”