Isbjörn of Sweden Continues Sustainability Pledge for FW23 season

Premium and sustainable outdoor kids brand Isbjörn of Sweden continues its ambitious sustainability pledge and strong partnership with PrimaLoft for Fall/Winter 2023, padded products that use PrimaLoft’s insulation made from Ocean Bound plastic.

Maria Frykman, CEO of Isbjörn of Sweden, said, “As we strive to become fully circular by 2030 and a Net Zero company by latest 2045, part of our journey is working closely with suppliers such as PrimaLoft to ensure our products include the most sustainable materials and manufacturing processes. PrimaLoft Insulation with Ocean Bound plastic is made from post-consumer recycled material that has been specifically sourced from coastal areas, helping to stop the devastating flow of plastic waste into our precious oceans.”

The collection of three products, based around some of Isbjörn’s styles, will be available through Isbjörn’s website and is one of the first to include PrimaLoft Insulation with Ocean Bound Plastic, made from 100 percent recycled content with 60 percent sourced from coastal areas.

The products are:

  • SeaLion – a version of Isbjörn’s Penguin Snowsuit in one solid color, with faux fur. Sealion also has been shortlisted for a FW23/24 Scandinavian Outdoor Award in the Kids category
  • Puffin – a version of Isbjörn’s Toddler Jumpsuit with an Isbjörn signature polar bear print, with faux fur
  • Snowball – a version of Isbjörn’s padded Helicopter Winter Jacket with faux fur. As with the original styles, these long-lasting ‘slow fashion’ garments are designed to provide children with maximum cold weather protection, to keep them safe and comfortable as they enjoy outdoor activities.

PrimaLoft Insulation with Ocean Bound plastic is certified by OceanCycle, which ensures the material’s proximity to coastlines, ethical sourcing and end-to-end traceability – all documented from collection through to manufacturing.

Isbjörn of Sweden’s collection, featuring SeaLion, Puffin and Snowball, will be available exclusively from from September 2023.