Premium, technical and sustainable outdoor kids wear brand, Isbjörn of Sweden, has appointed Maria Eklind Enström as content manager, part of the company’s ongoing digital and e-commerce strategy.
Enström, who has been an integral part of the Isbjörn customer service and sales team since 2019, will be responsible for planning and producing content in this new dynamic role for the company. With her excellent knowledge of the brand, Enström will focus on three business areas: direct-to-consumer; marketplace and wholesale communities, ensuring consistent brand messaging and engaging content for stakeholders.
Working closely with Isbjörn’s e-commerce and sales teams, Enström will provide consistent and engaging social media and website content, strategically aligned with Isbjörn’s seasonal product collections and e-commerce activity, to communicate key brand messages such as true sustainability and durability.
Enström previously worked as a buyer at J.Lindeberg for 11 years and also at Addnature, before joining the Isbjörn team and has deep knowledge and understanding of the ever-changing retail environment.
