Inside Outdoor Winter 2013 Features:
(14) Aboard the Backcountry – by Craig Dostie
As ski resort guests creep outside the gates, gear designers, in step, are pushing the limits of mobility and versatility.
(22) Seeing the Light – by Ernest Shiwanov
A few lessons on the history and future of the tiny-but-mighty LED light.
(28) A New Point in POS – by Martin Vilaboy
To keep up with today’s connected consumers, retail point of sale systems are expanding beyond transactions and becoming a central component to customer engagement and cross-channel convergence.
(36) Winter 2013/14 New Product Showcase
For 10 years we’ve been pulling together our bi-annual show product previews, and we still get just as excited to see all the cool new garb and gadgets. Wool, compression, traction, lots of bright colors and, of course, lightweight are among the highlights inside the W13/14.
Inside Outdoor Magazine Departments:
(8) Numbers Worth Noting
Mobile by name only; POS with pop; physical advantages; into the wildlife; and more…
(68) Eco Conscious; Biz Success
The gains of giving just 1%
(70) The Great Debate
Markdown of carryover?
(72) Abl Redux
A fresh look at asset-based loans
About Inside Outdoor Magazine:
We know outdoor executives have access to plenty of instantaneous information. But one thing decision makers overwhelmingly tell us they can’t get enough of is thoroughly researched and highly scrutinized news and analysis that can be applied directly to improving day-to-day operations.
Having surpassed more than a decade in the industry, Inside Outdoor Magazine’s staff of seasoned outdoor journalists represent years of experience in specialty retail, product manufacturing, business analysis and living the outdoor lifestyle. We believe this mix of backgrounds is a key component to complementing your marketing message with the business modeling, cost-margin analysis, trend forecasting and quantified operational advice that’s already proven to capture loyalty and engage readers, and studies show that reader engagement with media and advertising can drive sales.
Your customers would need to expend significant time and money to amass the information and advice, in addition to, the requisite industry movements, trends and product innovations—that we deliver straight to their mailboxes, for free, all year round.