Inside Outdoor Spring 2013 Features:
(14) Camping’s Quiet Opportunity – by Martin Vilaboy
In addition to efforts to attract new participants, the secret to boosting camping’s growth rates may be sitting in its own backyard.
(24) The Heat is On – by Ernest Shiwanov
Thermoelectricity is just the latest in a long line of portable power technologies that increasingly can be found at America camp sites. Here’s how it stacks up.
(32) IT Gets Intertwined – by Martin Vilaboy
Customer experience and personalization are key strategic components for retailers considering current and future technology adoption.
Inside Outdoor Magazine Departments:
(8) Numbers Worth Noting
Offline ads on target; Made in USA quantified; youth fishing; app & mortar; and more…
(40) Fresh from Friedrichshafen
Outdoor Europe 2013 Product Showcase
(46) Pareto’s in Practice
80/20 at retail
(48) Beating the Odds
Preventing business failures
(12) Rep Moves and News
About Inside Outdoor Magazine:
We know outdoor executives have access to plenty of instantaneous information. But one thing decision makers overwhelmingly tell us they can’t get enough of is thoroughly researched and highly scrutinized news and analysis that can be applied directly to improving day-to-day operations.
Having surpassed more than a decade in the industry, Inside Outdoor Magazine’s staff of seasoned outdoor journalists represent years of experience in specialty retail, product manufacturing, business analysis and living the outdoor lifestyle. We believe this mix of backgrounds is a key component to complementing your marketing message with the business modeling, cost-margin analysis, trend forecasting and quantified operational advice that’s already proven to capture loyalty and engage readers, and studies show that reader engagement with media and advertising can drive sales.
Your customers would need to expend significant time and money to amass the information and advice, in addition to, the requisite industry movements, trends and product innovations—that we deliver straight to their mailboxes, for free, all year round.